As an online marketer, you spend a lot of time and effort writing emails. You email your list, your customers, affiliates, and potential JV partners. The list goes on and on. In short, a big part of your online marketing efforts is writing emails. It’s always been that way and it will continue to work that way. Today, I want to take a minute to briefly go over two emails that you should send to your customers.
Email #1 – Request Feedback & Testimonials
I like to check in with my customers a few days after they’ve made a purchase to see if they had any problems downloading the product or have questions. From there, it’s easy to transition to a follow up email requesting feedback and a final email asking for a testimonial. I find my customers are more than happy to provide feedback and suggest future improvements. Sometimes that results in an updated product, but more often than not it gives me ideas for future products to launch.
Now let’s talk about testimonials. You know this type of social proof is important and good testimonials can greatly improve your sales conversions. It took me a while to learn this, but you can’t wait for people to just send you a testimonial out of the blue. You have to ask for it, preferably face to face. The next best way is to ask for it via email. Write up that email and send it to your customers. The responses you get back will make your day.
Email #2 – Invitation To Promote
A few days after asking my customers for feedback and testimonials, I like to invite them to my affiliate program. Depending on your niche, you may want to tweak the wording on this, but particularly in the business-to-business niche, it’s a no-brainer to try to turn your customers into affiliates. This can work even if you don’t have an affiliate program. Simply ask your loyal customers to help you spread the word. In this age of social media, everyone has an online presence and the ability to send free traffic your way. Why not tap into that? Of course, this works even better with an affiliate program set up so you can pay your audience when they send new customers your way.
Are These Two Emails That You’re Already Sending?
If so? Great! If not, I hope it’s something you consider adding to the mix.
Here’s a quick pro tip: You can create a simple little auto-responder series that goes out as soon as someone purchases your product. You probably already have an email going out that delivers the product. Why not add these two emails? Doing so automates the whole process and you only need to write these emails once. Yet you’ll benefit from them for months and years to come.