WebsitesInWP presents…
TECH
TRAINING
IN PLAIN ENGLISH
Make the web work for you. I can help.
Skill up with tech training immediately applicable to your business. Learn keyword research in a live workshop where you can ask questions and get answers in plain English.
Many WP site owners feel overwhelmed trying to find potential keywords for their content and don’t know where to start.
You are not alone.
You know keyword research is an important part of driving search engine traffic, but you’re never sure you’re choosing the right search terms to target. You hear and see words and phrases like ‘head terms’, ‘long-tail keywords’, ‘monthly search volume’, and ‘keyword difficulty’… and your head starts to spin.
You don’t want to become an expert — you want your site to get traffic from search engines when you publish new content!
Searching Google for help can get frustrating and confusing.
I feel your pain. I looked at each of the top 10 results for “how to do keyword research” and not one of them told you everything you needed to know. Worse, reading all ten wouldn’t give everything you need, either.
But you don’t know that, so you pick one and follow its instructions — only to be disappointed when your content still doesn’t rank.
The tools are expensive, overwhelming, and hard to understand.
Keyword research tools are supposed to make the job easier, and they do if you know what you’re looking at and how to interpret what you find.
But that’s the problem, right? What IS all that stuff, and what’s it telling you?!
You invest a lot of time and effort blogging and what do you get in return?
“Google likes fresh content,” they say. “Demonstrate your expertise,” they say. So you write blog after blog. But no one is reading or engaging with your content.
That voice in your head says you’re wasting your time.
You don't feel confident hiring someone to do it for you.
You’d consider hiring someone to save time and get results, but how can you be sure they know what they’re doing? You don’t even speak the language.
That makes you nervous about being scammed.
When I started this business over 20 years ago, getting ranked in Google was easy-peasy. Back then, Google was hurting for content to display. All I had to do was publish an article, and I got traffic. I grew my site’s traffic by publishing a new article every day of the week for the first year or two.
Over the years, I learned how to do keyword research, write engaging content, and perform on-page SEO so Google would keep sending me traffic.
Today, Google has more content than it knows what to do with. And much of it is junk.
In fact, recent research by Ahrefs, one of the largest data companies in the search marketing industry, revealed that 91% of online content receives no organic traffic from Google search.
If you want organic traffic, keyword research is where you start.
Effective keyword research is the first step to getting organic traffic from Google.
Stop guessing and know for sure.
LEARN Keyword Research That Gets Results
Identify and choose keywords with confidence.
Friday & Saturday
February 24th & 25th, 2023
1-4pm Eastern
(12-3pm CT, 11-2pm MT, 10-1pm PT)
In this live, 2-session workshop, you will learn:
How to find good keyword ideas for your business..
You’ll learn and use keyword detective skills to get ideas. You’ll also learn how to analyze competitor keywords for ideas.
How to know if it's possible for your site to rank for a particular keyword.
You’ll learn how to evaluate keywords so you know when you’ve hit pay dirt and when to keep digging.
Where to find related keywords that will help you rank for your target keyword.
See the search results pages through educated eyes and interpret the clues Google gives us.
What search intent is and how it affects your keyword research.
Because even if all other criteria are good, if search intent doesn’t align, you won’t rank no matter what you do.
Each session will have instruction and demonstration, interactive exercises to complete, and open Q&A.
You’ll also receive these workshop materials:
Reference Guide
A step-by-step overview of which step to take when and a glossary of terms.
Keyword Research Tracking Spreadsheet
A handy template to house your research.
Access to Workshop Recording
For review and to reinforce your new skills.
