Message match is when the message from one part of your funnel matches what the user sees when they land on the next part of your funnel. Basically, message match means being consistent from start to finish. While message match mostly relies on the words involved, you...
The curiosity gap is a theory that has been around for years. But now, it's being used as a content marketing strategy. People want to know what's coming next. So, when something interesting comes up, they are naturally curious. You can leverage this curiosity in your...
We all want to find free images for blog posts, social media posts, slideshows, presentations, and other content/projects. Don't just go to Google Images. The likelihood that you'll choose copyrighted material is high. Instead of infringing on someone's copyright,...
One of the most common reasons a web page takes forever to load is the size of the images used on the page. To help keep your page load times speedy, optimize images before you upload and use them on your site. By "size", I don't mean just its dimension in pixels....
When you can clearly and completely describe your business in one sentence, you understand who you serve and how they benefit. This exercise helps.
It’s when you leave your comfort zone, try something new, take a risk, and allow for personal and professional growth that you start to see big changes.
The simple act of setting a goal, doubles your chances of success. If you actually write down business goals, you’re 10 times as likely to succeed.
Today I want to share my thinking process for creating smart business goals by working backward from a financial goal to daily to-do lists. Here’s how…
To grow your income, you need more customers to boost your bottom line. That means more traffic, more subscribers and better conversions.
Are you ready to take your business to the next level over the coming months? First, you need to know what your numbers are now.
Do you set a New Year resolution for your business? If it’s not something you currently do, I strongly encourage you to embrace it.
You might have multiple valid reasons to raise your rates. Consider these questions before you make your big announcement.
