Content creation overwhelm is real. It takes a great deal of time and work to produce a steady stream of high quality content. You can easily get stressed and start to feel burned out. Aside from the usual stress reduction techniques (exercise, meditation, music or whatever else works for you), here are four ways you can reduce the stress of your content creation.
Slow Down – If you’re feeling overwhelmed and stressed out, maybe you’re trying to produce too much content. Maybe you need to slow it down. Try reducing the amount of content you’re publishing in your editorial calendar.
Eliminate the Work – There may be certain types of content or marketing channels that aren’t bringing you results. Look at your analytics and see which types of content are under-performing. Eliminate those types of content or those channels. Redirect your time and energy to the types and channels that are producing results.
Use Shortcuts – You can reduce stress by taking advantage of content creation shortcuts. Buy private label rights content that you can simply rewrite rather than starting from scratch. Use fill-in-the-blank templates to speed the creation of posts for your blog. Review your older content and repurpose it by updating it or expanding on a point you made, but didn’t flesh out.
Get Help – Eliminate the work from your desk but still get it done by outsourcing. Hire a content creator who will take your ideas and run with them, creating the content you’d like but don’t have time to write. Hire a tech-savvy teen to create videos, infographics or images to supplement your written content.
Content creation can be stressful, yes, but it doesn’t have to be. When you start to feel like it’s too much work to stay caught up, use the above tips to make it easier on yourself.