Experience Shared

Optimize Images Before You Upload Them To Your Site

Optimize Images Before You Upload Them To Your Site

One of the most common reasons a web page takes forever to load is the size of the images used on the page. To help keep your page load times speedy, optimize images before you upload and use them on your site. By "size", I don't mean just its dimension in pixels....

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Don’t do this to your subscribers!

Don’t do this to your subscribers!

(Fair warning - this is a pet peeve of mine. And it happened again yesterday.) I was scrolling through my Facebook feed yesterday morning, when an article about using your own images in your marketing caught my attention. I clicked through to the article and read it -...

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4 Ways to Reduce Content Creation Overwhelm

4 Ways to Reduce Content Creation Overwhelm

Content creation overwhelm is real. It takes a great deal of time and work to produce a steady stream of high quality content. You can easily get stressed and start to feel burned out. Aside from the usual stress reduction techniques (exercise, meditation, music or...

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Handling That *&#%! Customer

Handling That *&#%! Customer

by Nancy Bird As a business owner, you try to practice that old adage - the customer is always right - no matter how wrong that customer really is. You put on your smile, bite your tongue, and do your very best handling that customer. But what really happens with this...

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Content Marketing Strategy: Dos and Don’ts

Content Marketing Strategy: Dos and Don’ts

The purpose of your online content is to raise awareness of you and your brand, as well as foster engagement. When people are surfing the web looking for information, they'll find your content through links or searches. If the content you have helps them, entertains...

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Push, Pull and Fuel

Push, Pull and Fuel

I'm eyeball deep in revamping my business. In and of itself, that's not a big deal. We grow, we change, our businesses need to grow and change with us. I get it. So do you. But what's one thing that almost always shows up when things start to change, or maybe more...

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One Action – What Should It Be?

One Action – What Should It Be?

When you have multiple objectives, the urge to "kill two birds (or more!) with one stone" makes good sense. Maximizing your efforts is generally a good plan. Except when it's not. As long as I've been building websites, I've been stressing the importance of your site...

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