Reduce the risk of customer churn.

You’ve likely spent hours agonizing over the right words, second-guessing every sentence, and worrying about how your clients will react. You might have been putting off sending the email altogether.

Turn price increase anxiety into confident communication.

Stop Sweating Over Your Rate Increase Email

Writing your own email copy can be hard. Why? Your emotions get in the way.

You almost always feel some type of way about the subject matter, especially with the more emotionally charged situations like price increases.

More often than not, these emotions sneak their way into your copy. And the most frustrating part is that you can be aware of this, do your very best to avoid it, and STILL end up with an email that just feels “off” somehow.

You want to be fair, transparent, and professional, but you’re worried about how they’ll react. The last thing you want is to lose clients or damage relationships because of a poorly worded email.

You don’t have to face the stress and uncertainty of your rate increase email alone.

Rate Increase Reframe is a service designed to make sure your message is clear, empathetic, and effective. Your rate increase emails don’t have to be a source of anxiety — they can be another opportunity for stronger client relationships instead!

4 Pillars of Successful Email Communication

Optimized Email

Say goodbye to generic, one-size-fits-all email templates. Get an optimized email tailored to your unique business, ensuring your message resonates with your clients.

Emotional Intelligence

Your email will strike the right balance between empathy and professionalism so your clients feel valued and respected during the transition.

Relationship Preservation

By focusing on clear, compassionate communication, you’ll maintain strong relationships with your clients and reduce the risk of churn.

Expert Guidance

I will add comments throughout your original email to help you understand the changes I’ve made and the nuances of rate increase communication, giving you confidence that your message will be received positively.

How a Rate Increase Reframe Works


I review your email and add comments about each change I make and why.



I rewrite your email and send back your original and the new, reframed email.


You send the new, reframed email to your customers with confidence.

Real Stories of Rate Increase Reframe Success

Thank you so much for your help with this rewrite of our email. I’m super pumped about it. It is night and day from what we had originally sent over to you, and I sincerely appreciate all of the energy that you put into this including the thought behind each section that you changed.

I’m really looking forward to us being able to do more things together. Having you play a pivotal role in our messaging really, really is going to impact that in a very positive way.

Jim Martin

Agency Owner

She called it Rate Increase Reframe — I call it MAGIC!!

It’s crazy how subtle some of the changes are, but what a huge impact they have on the overall tone and feel of my email… Especially since this email is sensitive in nature.

There’s an art and science to good copywriting, and it’s amazing to see what kind of result you get when both of those are working in unison. Thanks, Suzanne!

Kyle Van Deusen

Agency Owner

Rate Increase Reframe was a game-changer for my business. With Suzanne’s help, I was able to communicate my rate increase in a way that not only preserved my client relationships but actually strengthened them. I couldn’t believe how well-received my emails were! No complaints, and a whole bunch of thank yous!

Charlene Monroe

Freelance Editor

Rate Increase Reframe


Frequently Asked Questions

What exactly do I get with a Rate Increase Reframe?

You get:

  • The email you sent in, with comments about every change I made to it.
  • The rewritten email, ready to send to your customers.
  • More educated about email copywriting, making future emails you write even more effective!

How long does a Rate Increase Reframe take?

Normal turnaround is 2-3 business days.

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