Step-by-step instructions and tutorials written in easy-to-understand plain English.
If you do your own site management, this article will teach you how to upgrade WordPress plugins yourself. No tech support required! When you log in, you might see little red circles with numbers in them next to items in the left-hand dashboard menu. These are...
Message match is when the message from one part of your funnel matches what the user sees when they land on the next part of your funnel. Basically, message match means being consistent from start to finish. While message match mostly relies on the words involved, you...
The curiosity gap is a theory that has been around for years. But now, it's being used as a content marketing strategy. People want to know what's coming next. So, when something interesting comes up, they are naturally curious. You can leverage this curiosity in your...
Did you know you could give your WordPress site a significant speed boost by enabling GZIP compression? GZIP is a method for compressing files, making them smaller in file size, and therefore faster to deliver across a network connection. You know those storage bags...
SEO (search engine optimization) is an important part of content creation. SEO means optimizing your content to draw traffic from the search engines. Choosing a focus keyword increases the chances of your content appearing in search engine results when people type in...
The power of storytelling is universal and has existed since the beginning of human history. Yet in business, we often forget to tell our stories and this is a shame, because stories are one of the best ways to connect with customers and encourage them to take action....
Who doesn’t want traffic for their websites, especially if it is free? Use the following best practices to learn how to get free traffic to your website: Share your blog posts across all of your social media sites, not only when you first publish them, but again later...
What is an idea? It is moment of inspiration. It is the culmination of a process. It is a new way of looking at observable reality. However you define it, an idea is a unique opportunity. Ideas have power. Ideas are alive. Ideas capture the imaginations and hearts of...
So, you want to come up with some really great, game changing ideas? Well, then you better be ready to put in some time and effort. Nothing worthwhile comes without some labor, and a great idea is no different. While most people think of creativity as sort of an...
Social media content calendars can save you time, increase productivity & expose holes in your strategy. No business is too small to use one!
In Content Curation: What Is It and Is It For You? we learned about content curation as it relates to our WordPress blogs and learned why we might want to consider incorporating content curation into our overall content marketing strategy. As promised, I'm back with...
Comments are usually a welcome thing on your blog posts, but WordPress also allows for commenting on Pages. I can think of a few situations where the ability to comment on a page would come in handy, but by and large, I don't want to see them on Pages. I don't want to...
