Concepts, strategies and ideas explained in plain English – translated from geek-speak to layman’s terms.
Message match is when the message from one part of your funnel matches what the user sees when they land on the next part of your funnel. Basically, message match means being consistent from start to finish. While message match mostly relies on the words involved, you...
When you can clearly and completely describe your business in one sentence, you understand who you serve and how they benefit. This exercise helps.
To run a profitable business, you need leads. But all the leads in the world are worthless if you can't get them to buy. You need to know how to turn a prospect into a lead, and a lead into a customer. Then it is a simple matter of understanding your customer...
Social media influence can best be described as how much your online presence influences other people. It is a marketing term commonly used by companies to decide how effective your profile and activity are on common social sites, such as Facebook and Twitter. Don't...
The benefits of social media for business are many. Here are 5 ways to use social media to make your business bigger and more profitable. Get More Information about Your Customers and Interact With Your Audience All successful businesses always strive to learn more...
Content marketing is a type of marketing that offers free information in order to build an audience. This free information isn't promotional but helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to you,...
Every second of the day, human beings are deluged by media content in one form or another. At the heart of all this content is usually the need for somebody to make money. Traditional means of getting customers and making money is to take any medium – especially...
Let's say - just for grins - that you'll be receiving a tax refund this year. Because everyone's tax situation is different, let's use $1,500 as the amount of your tax refund. If you're anything like me, there are an endless number of entries on your "what I could do...
Some people measure success with money, others with degrees and titles, still others with fame and notoriety. If these were the true definition of success, why do so many people with all these things seem so miserable? Maybe a different approach to defining success is...
Ever since I adopted WordPress as my website development platform of choice back the spring of 2008, I have heard some wild notions with regard to what WordPress is and is not, what it can and cannot do, and whether or not it's a "proper" way to build a website. Let's...
Content curation - to me - is simply an online expression of what we do throughout our lives on an everyday basis: we filter through huge amounts of information and choose what we share with those we know based on our knowledge of their likes and interests in an...
Selling products and services on websites in WordPress is fairly easy to do. It's also easy to screw up without knowing it, so today I want to share with you some tips for websites in WordPress that I've learned the hard way over the years. No sense you getting all...
