Email Marketing

The download page is prime real estate on your site because the people who’ve shown interest in your offer all see it. Maximize its benefit to them AND you.

It’s time to look at the first piece of the puzzle… your lead magnet. This is the “thing” you are giving away as a thank you when people join your list. Is yours working for you?

Doing an email list audit and finding out what’s working, what isn’t, and where there’s room for improvement is one of the most productive and rewarding tasks you can tackle this week. It all starts by taking a closer look at what you have in place right now.

Effective email marketing boils down to this: Find an audience, figure out what your subscribers want and then deliver it. Email is one of the best mediums to help you do just that.

Foreshadowing is a literary device in which a writer gives an advance hint of what is to come later in the story. Here are 4 examples of using foreshadowing in emails to improve open rates.

Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.

Compelling subject lines are why your subscribers open your emails. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is because they won’t ever read it!

Here are three tips that will help improve your email deliverabilty rate and insure that your emails make it to your subscribers’ inboxes.