The curiosity gap is a theory that has been around for years. But now, it's being used as a content marketing strategy. People want to know what's coming next. So, when something interesting comes up, they are naturally curious. You can leverage this curiosity in your...
Think about what your customers need next, then create or find that product or service to increase your cross sales.
You probably already have an email going out that delivers the product. Why not add these two emails?
Making affiliate offers to your list can be beneficial to your customers, provided you do your job to research the products and pay attention to your audiences’ need.
There are two more great reasons for starting with your customers. Curious what those two reasons are?
Backend sales allow you to wake up to sales notifications or have them pop up in your inbox throughout the day, whether or not you’re working.
One-time offers (OTOs) are a simple but oh-so-powerful strategy to start taking advantage of the fact that your existing customers are your most valuable assets.
Make your #1 goal to grow your customer list and get people talking about your business. Try our 7 Day Challenge.
Our final step is creating a game plan for continuing to improve our email marketing. While an audit like this is a great way to update and improve things, it’s important to continually improve over time.
Look at the follow-up messages in your autoresponder sequence to make sure they also help you make money.
Look at each of your autoresponder messages from the point of view of your subscribers and customers. Look at both the content and the offers you are presenting. Do they serve your customer well?
Welcome emails have the highest open rate of anything you send. Use this to your advantage and craft a welcome email that really works for you.
