You’re spending a lot of time each week crafting emails to your subscribers. None of that will do you any good if you don’t have a decent email deliverability rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help insure that your emails make it to your subscribers’ inboxes.
Use A Reputable Autoresponder Service
Using a reputable autoresponder service is the single best thing you can do to improve your email deliverability. After all, it’s in their best interest to help you avoid spam folders. Companies like ConvertKit, Aweber, and MailChimp work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail.
Most autoresponder companies will list their delivery stats. In addition, the good ones will make sure your emails are compliant and keep you out of hot water.
Set Expectations And Keep Them
Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to get them to do that is to provide great content. And it needs to be content that your subscribers care about. Next best is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you.
You can even use “foreshadowing” in your messages. For example, toward the end of your current broadcast email, mention that they can look for another email from you next Tuesday.
Once you’ve set those expectations do what you can to meet them. Yes, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it.
Doing this regularly will improve your open rates and thus, your email deliverability.
Clean Up Your List to Improve Email Deliverability
Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six month, chances are good they are no longer interested in what you have to offer.
Check your autoresponder service’s manual or help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If that freaks you out, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year.
Following these tips and keeping an eye on email deliverability, in general, will make sure your emails are being read by your subscribers. That’s the point of email marketing, isn’t it?
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