Being able to describe your business in one sentence means you thoroughly understand who you are, what you do, for whom you do it, and most importantly, how they benefit. Clarity is the foundation upon which your website is built. The more clear you are about what you do and for whom, the easier it will be to reach your audience and serve them in a way that keeps them coming back for more.
Plus, wouldn’t it be great to finally have a great answer to, “What do you do?”!!!
So let’s look at this sentence: “I help X do Y so that Z.”
Simple, right? We like simple. Simple is easy to remember and rolls right off the tongue.
Here’s how it lines up:
- X is the “to whom you offer it” part
- Y is the “what I offer” part
- Z is the “how they benefit” part.
Notice we leave the “who you are” part out of it. That’s on purpose. This is about THEM.
So let’s take mine in pieces, shall we?
X (the “to whom you offer it” part) = entrepreneurs like you
Y (the “what I offer” part) = to create or improve your websites (or more broadly, your web presence)
Z (the “how they benefit” part) = use the web to make money
Now, let’s put it together (this is where grammar matters, by the way):
Hey – how cool is that? It’s 139 characters, including spaces, so I could Tweet it if I wanted to. Extra handy!
Now it’s your turn!
Need some help brainstorming? Download the free Expanded Exercise with Tips.
No sense pulling your hair out, right?