Experience Shared

Don’t do this to your subscribers!

Don’t do this to your subscribers!

(Fair warning - this is a pet peeve of mine. And it happened again yesterday.) I was scrolling through my Facebook feed yesterday morning, when an article about using your own images in your marketing caught my attention. I clicked through to the article and read it -...

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4 Ways to Reduce Content Creation Overwhelm

4 Ways to Reduce Content Creation Overwhelm

Content creation overwhelm is real. It takes a great deal of time and work to produce a steady stream of high quality content. You can easily get stressed and start to feel burned out. Aside from the usual stress reduction techniques (exercise, meditation, music or...

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Handling That *&#%! Customer

Handling That *&#%! Customer

by Nancy Bird As a business owner, you try to practice that old adage - the customer is always right - no matter how wrong that customer really is. You put on your smile, bite your tongue, and do your very best handling that customer. But what really happens with this...

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Content Marketing Strategy: Dos and Don’ts

Content Marketing Strategy: Dos and Don’ts

The purpose of your online content is to raise awareness of you and your brand, as well as foster engagement. When people are surfing the web looking for information, they'll find your content through links or searches. If the content you have helps them, entertains...

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Push, Pull and Fuel

Push, Pull and Fuel

I'm eyeball deep in revamping my business. In and of itself, that's not a big deal. We grow, we change, our businesses need to grow and change with us. I get it. So do you. But what's one thing that almost always shows up when things start to change, or maybe more...

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Email SPAM: Are You Actually Inviting It?

Email SPAM: Are You Actually Inviting It?

Email SPAM is a real and present pain in the butt, to put it mildly. But, did you know that displaying your email address on your website is like sending an engraved invitation to the spammers of the world, inviting them to come fill your inbox with crap? You might...

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5 WordPress Security Steps to Take NOW

5 WordPress Security Steps to Take NOW

Nothing gets my goat faster than hearing someone say, "Oh no - don't use WordPress for your website - it's not secure!" What a bunch of bunk. The core development team for WordPress takes security VERY seriously. But like any other system, there are potential security...

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