How To

Message Match: How to Build Trust and Get More Clicks

Message Match: How to Build Trust and Get More Clicks

Message match is when the message from one part of your funnel matches what the user sees when they land on the next part of your funnel. Basically, message match means being consistent from start to finish. While message match mostly relies on the words involved, you...

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Use GZIP Compression for an Easy Speed Boost

Use GZIP Compression for an Easy Speed Boost

Did you know you could give your WordPress site a significant speed boost by enabling GZIP compression? GZIP is a method for compressing files, making them smaller in file size, and therefore faster to deliver across a network connection. You know those storage bags...

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How to Choose and Use a Focus Keyword

How to Choose and Use a Focus Keyword

SEO (search engine optimization) is an important part of content creation. SEO means optimizing your content to draw traffic from the search engines. Choosing a focus keyword increases the chances of your content appearing in search engine results when people type in...

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The Power of Storytelling

The Power of Storytelling

The power of storytelling is universal and has existed since the beginning of human history. Yet in business, we often forget to tell our stories and this is a shame, because stories are one of the best ways to connect with customers and encourage them to take action....

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How to Get Free Traffic to Your Website

How to Get Free Traffic to Your Website

Who doesn’t want traffic for their websites, especially if it is free? Use the following best practices to learn how to get free traffic to your website: Share your blog posts across all of your social media sites, not only when you first publish them, but again later...

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Idea Generation Techniques

Idea Generation Techniques

What is an idea? It is moment of inspiration. It is the culmination of a process. It is a new way of looking at observable reality. However you define it, an idea is a unique opportunity. Ideas have power. Ideas are alive. Ideas capture the imaginations and hearts of...

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The Idea Generation Process

The Idea Generation Process

So, you want to come up with some really great, game changing ideas? Well, then you better be ready to put in some time and effort. Nothing worthwhile comes without some labor, and a great idea is no different. While most people think of creativity as sort of an...

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How To Remove Comments from Pages in WordPress

How To Remove Comments from Pages in WordPress

Comments are usually a welcome thing on your blog posts, but WordPress also allows for commenting on Pages. I can think of a few situations where the ability to comment on a page would come in handy, but by and large, I don't want to see them on Pages. I don't want to...

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Sticky Posts and The Six Ws

Sticky Posts and The Six Ws

In honor of Mrs. Williams, my 7th grade English teacher, I'm trying out a new kind of post format here: The Six Ws, (a.k.a. The Five Ws and One H.) She introduced me to them by quoting Rudyard Kipling and the tale of "The Elephant's Child": I keep six honest...

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