30-Second Marketing Audit

Answer each question as objectively as possible. Remember, the goal is to increase the profitability of your website. It’s not to “get the right score”. Nor is it about ego. Answer honestly and you’re guaranteed to find areas of improvement for your website and other online marketing strategies.

1. Does your website clearly convey your company’s USP (Unique Selling Proposition)?*
Yes No
2. Do you have an optin form to capture email addresses?*
Yes No
3. Are you using content upgrades to build your mailing list?*
Yes No
4. Do you have an explainer video on your home page?*
Yes No
5. Do you utilize separate landing pages for specific products and services?*
Yes No
6. Do you send automated follow emails to build the relationships?*
Yes No
7. Do you have a YouTube channel?*
Yes No
8. On your YouTube channel, do you create short but valuable education-based videos to help your target market make a good buying decision?*
Yes No
9. Are you a published author? Meaning have you published a print book for credibility and authority in your marketplace?*
Yes No
11. Do you run time limited special promotions for customers only?*
Yes No
12. Do you survey your customers to find out what they want most?*
Yes No
13. Do you offer upsells and cross sells after a customer has made an initial purchase?*
Yes No
14. Do you blog on a regular basis to provide useful, actionable information and to introduce new products, services and other newsworthy topics?*
Yes No
15. Is your website mobile friendly and using SSL?*
Yes No
16. Do you encourage good customers to leave online reviews on Yelp and Google?*
Yes No
17. Do you partner with other, non-competing businesses to cross promote each other?*
Yes No
18. Do you have your business listed in online directories and Google My Business?*
Yes No
19. Do you use Google and/or Facebook ads to attract customers?*
Yes No
20. Do you market to former customers to bring them back?*
Yes No
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