There are several reasons you might want to convert your website to WordPress:
- Update the look, feel and functionality of your site
- Manage your content yourself
- Add blogging/RSS capabilities to your site
- Gain SEO benefits and make implementing SEO easier
Before
Scot Brazelton had all these reasons in mind when he contacted me to convert his static HTML site to WordPress. He had it built several years ago, and for a good long while it served him in good stead. But he was not able to make changes to its content himself, and he needed that capability. It also lacked a blog, something he really wanted. Here is his static site:
After
The first thing Scot and I discussed was how his business had evolved since he’d had his site built. He wanted more specific focus on the product lines he offers, as well as a much more visually pleasing look and feel. He also wanted to add blogging capabilities to the site, as well as social sharing mechanisms.
We also reviewed his existing copy and updated it to reflect the growth of his business and clientele. Last but very much NOT least, we added a mailing list optin so he can build his mailing list and stay in touch with his “right” people. Here is his new WordPress site:
This is a Builder site (my favorite kind!) and I used a slightly customized version of the Expansion child theme. On his Our Partners page, we replaced a 3-column text list with a 3-column list of logos that click through to the various companies’ websites – an important feature to Scot – he wants his customers and clients to be able to easily research the various companies he partners with to provide insurance solutions. Each of the 4 main categories (Auto, Home, Business, Life/Health) across the top of each page click through to a customized form where visitors can request a quote. Finally, we added the blog and he’s already posted 3 times – go Scot!!
Brazelton Insurance Group now has an up-to-date web presence which reflects Scot’s professional, yet personal, style.
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