This is the third post in our DIY SEO for WordPress series.
A permalink is the URL of an individual blog post. To see what I’m talking about, click the title of any of your blog posts. What you’ll end up with is just that blog post, in its entirety, shown on that page. The address bar of your browser will reflect the URL (permalink) of that blog post.
You want your permalinks to make sense to both people and the search engines.